Fractional CMO: BuilDING on YOUR Brand Equity
Leverage the work you love. Welcome to The Frax Firm!Your work–be it entrepreneurial or corporate– has a powerful, often untapped asset: its brand equity. This is the trust you’ve meticulously earned and the reputation you’ve built from years of hard work. We believe this existing brand equity is the most potent foundation for sustainable growth.
But how do you convert that potential into measurable results? That’s where a Fractional CMO provides critical, high-level leadership. Instead of proposing a costly reset, our approach as your Fractional CMO is to analyze and amplify what’s working. We see the value you’ve created as the launchpad for strategic marketing.
From this foundation, we develop strategies that put your brand equity to work. We architect powerful thought leadership platforms and learning systems that transform your team into brand advocates. We work together to create impactful outcomes that function without another “heavy lift.”
The goal of a strategic Fractional CMO is to ensure your investment yields compounding returns and we make sure your hard-won brand equity becomes your most powerful driver of future success.
Brand Equity is Where we Start.
As you know, it’s not just your colors, your tagline, or how often you show up online. It’s the work that you love and the world around you benefits from your passion and desire to serve.
As your fractional, I want to see your work become new verticals and evergreen revenue streams. (Just call me weird.)
It’s the belief your audience holds about what you deliver—and how consistently you deliver it.
When you have brand equity:
-
People know what you stand for.
-
They trust your voice in the marketplace.
-
They’re already listening when you speak—and buying when you offer.
You’ve earned that credibility. Let’s do something with it.
As your Fractional CMO, CBO or CLO, I will leverage your brand equity and convert the work you love into revenue, learning and thought leadership.
Through Learning SOLUTIONS |
Beyond Learning SOLUTIONS |
|---|---|
| • Teach your proven framework | • License or certify your methodology |
| • Develop internal training for your team | • Turn team members into visible brand educators |
| • Build branded learning communities | • Use education as a trust-building strategy |
| • Educate your customers for better results | • Expand into thought leadership platforms |
Brand Development
Standalone development of your foundation for communications, operations and leadership.If you’ve been selling for a while, showing up online, doing all the “right” things—and it still feels like people don’t get it… you don’t need another Canva template. You need clarity. Brand clarity. Audience clarity. Offer clarity. Clarity that finally makes the pieces fit—and the money make sense.
This is foundational brand development. No aesthetics. No fluff. Just the kind of alignment that makes your message unmistakable and your work unforgettable.
We’ll start with who you’re really talking to—not who you think it is, but the people who are actually ready to pay, enroll, sign, share, and buy. Then we’ll dig into your positioning. Why should they care? What makes your work different? What makes your leadership matter? We’re not pulling that from thin air—we’re extracting it from what you’ve already built.
Then we move into your offers. What are you selling? Why? What’s the transformation? What’s the language? We’ll develop or refine your offer suite so you’re not trying to sell five things to people who don’t even know what you do. You’ll walk away with clear offers, intentional pricing, and the kind of messaging that makes conversion easier than ever.
We’ll wrap everything in a brand narrative that makes sense, sounds like you, and doesn’t require a rebrand every other month. I’ll also give you a visual direction summary you can hand off to a designer, so this strategy doesn’t die in a Google Doc.
And yes, you’ll have a 30-day brand action plan, too—so you’re not just clear, you’re moving.
This is for founders, leaders, and teams who are tired of blending in. Who are tired of getting skipped over. Who want to build something that makes sense on the inside and outside. If that’s you, let’s build your brand the right way.
The Frax Firm Solutions
Our programs for leveraging brand equity in the name of profitability and sustainability.FRAX GUIDE™
Strategic Partnership
Investment: $888/month (Three-month minimum.)
Positioning:
For founders and leaders who need consistent executive-level strategy, not more “doing.” Frax Guide™ gives you direct access to our leadership brain and to The College of Empowerment’s proprietary learning systems and resources. It’s where your ideas meet experienced strategy—without the heavy lift.Deliverables:
Bi-monthly 50-minute strategic session focused on growth, operations, or brand alignment
Ongoing coaching and advisory access between sessions
Access to selected The COE resources, frameworks, and courses that enhance your leadership development
Email/Slack/Voxer touchpoints for quick-response guidance
Quarterly review of progress and priorities
Outcome:
Continuous clarity and accountability for the visionary who leads daily and needs expert calibration to stay focused, profitable, and effective.FRAX LEADER™
Brand Strategy + Data-Driven Leadership Plan
Investment: $3333* / per month
Positioning:
For founders ready to win BIG. Frax Leader™ bridges vision and execution by developing both your brand strategy and a data-driven leadership plan that focuses on profitability and measurable organizational outcomes.Deliverables:
Full brand development strategy (positioning, offers, audience alignment)
Data-driven leadership plan emphasizing operations, team outcomes, and profitability
Comprehensive diagnostics using your existing metrics, processes, and equity
1:1 strategy and buildout sessions (bi-weekly for six (6) months.
Slack/Voxer support between sessions
30-day post-engagement action plan
Outcome:
A clear, measurable roadmap that converts brand equity into leadership systems and profitability.FRAX SUITE™
Enterprise-Scale Leadership + Management Consulting
Investment: Custom / Starts at Enterprise Level
Positioning:
For organizations requiring hands-on consulting and strategic leadership integration. Frax Suite™ is our highest-level engagement—delivering bespoke solutions that align brand, leadership, learning systems, and operations for measurable organizational transformation.Deliverables:
Comprehensive brand + business audit (equity, operations, systems)
Executive-level management consulting across marketing, leadership, and infrastructure
Custom learning system or thought-leadership platform built and implemented
Onsite or virtual team alignment sessions
Continuous strategic oversight and advisory for six months
Reporting, metrics tracking, and executive summaries
Outcome:
A sustainable, profit-aligned infrastructure designed for growth, retention, and brand dominance.
WE CAN TRAIN YOUR TEAM...
DID YOU KNOW: Companies investing in employee development report 11% greater profitability and are twice as likely to retain their employees...and creates greater brand equity as your team evangelizes the work your business does in the world. Can you say, "winning?"
