MEET YOUR NEW FRACTIONAL CMO
Most Founders Don't Get Support. Not Because They Can't Afford It.Congratulations! You’ve done it. The reputation, the results, the people who believe in you, that’s not in question.
What’s missing is someone leading the next part with you so it doesn’t all rest on your shoulders. That’s what I do as your Fractional CMO: lead your growth through the brand and marketing work. My approach is pragmatic, strategic, energetic, and spiritual, designed so you can keep doing the work only you do well. Do not feel guilty about wanting or needing support. The most successful founders know that it’s necessary and well deserved.
WARNING: NO “COOKIE CUTTERS” HERE…
As you know, brand is not just your colors, your tagline, or how often you show up online. It’s the work that you do in the world.
I’ve often said that I only know how to grow people and businesses. As your fractional, I lead as well as own the brand strategies and deliverables that grow your business and you as an owner and founder. All customized, all focused on creating and leveraging your positive brand equity without a cookie cutter system in sight. (I promise!)
Our founders are not only doing amazing work, but they are creating impact that reeks with positive brand equity that is often underutilized. When you have positive brand equity:
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People know what you stand for.
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They trust your voice in the marketplace.
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They’re already listening when you speak and buying when and what you offer.
You’ve earned that equity. Let’s use it to your competitive advantage and to gain some peace of mind.
As your Fractional CMO/GTM Lead I will align with the work you do in the world to create and convert your positive brand equity into growth by implementing brand and marketing strategies that impact the business profitably and the business owner powerfully.
Fast Frax™ Program
One win. Your way. 90 days.YOUR GOAL DOESN’T NEED SIX MONTHS. NEITHER DO YOU.
You don’t need me all over your business. (It’s okay) You need me on the one goal, one problem costing you the most time, energy and income. We’ll diagnose what is actually wrong, build the strategy, then spend 60 more days pressure-testing and adjusting it as you implement.
- This a great introduction to the work and wins we can achieve together.
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Frax Guide™ Program
You lead. I advise.For founders who are still leading their own marketing but need experienced strategic support behind their decisions.
You bring the questions, opportunities, ideas and challenges. I help you determine what makes sense, what does not and what needs to happen next.
- This is advisory support. You remain responsible for leading and implementing the work as recommended and advised.
- Includes brand audit and strategic revisions.
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Frax Leader™ Program
You lead the mission. I lead marketing.For founders who need someone to take ownership of the marketing function, not simply give them more ideas to execute. This is a six (6) month engagement, at minimum.
I lead the strategy, priorities, positioning, campaigns, planning, resources and marketing decisions required to support the direction of the business.
- This is functional fractional leadership. I am responsible for making sure marketing has a clear direction and that the people responsible for execution know what needs to happen.
- Includes brand development or redevelopment documentations and on ging strategic revisions.
- Additional deliverables beyond the scope of fractional engagement are $997/per
Frax Suite™ Program
We lead growth together.For lean founders who need brand and marketing represented at the executive level. This is a nine (9) month minimum engement.
I work alongside you to determine how the business should grow and how your brand, market position, offers, intellectual property, customer experience and marketing investments can support that growth.
This work extends beyond campaigns and marketing activity. We are looking at the business itself: where the opportunities are, what is getting in the way, what deserves investment and what needs to change.
Requires additional budgets for advertising, hiring and other deliverables as needed.
- This is high level Fractional CMO leadership.
BRAND DEVELOPMENT ONLY
Standalone development of your foundation for communications, operations and leadership.
Brand development determines what your business stands for, who it is positioned to serve, what it needs to communicate and what needs to remain consistent as you operate and lead it.
This is the strategic work that comes before logos, websites, campaigns and other creative development. No creative production is included. Click here to purchase.
Your final recommendations include:
- Positioning
- Messaging & Brand Narrative
- Target Audience Analysis & Profiling
- Pricing
- Typography & Palette Direction
- Emergent Industry & Market Trends
- Growth Opportunities
- Fourfold Action Plan
LET'S CONNECT! BOOK YOUR STRATEGY CALL. (NO PITCH.)
WE HAVE OTHER OPTIONS...
DID YOU KNOW: Companies investing in employee development report 11% greater profitability and founders who learn do everything better. As a growth flywheel for founders and leaders, we not only offer Fractional CMO services, but also learning and coaching options.
