Fractional CMO: Convert POSITivE Brand Equity
Profitability is our Priority. Welcome to "The Frax Firm!"Your work as a founder or leader–be it entrepreneurial or corporate– has a powerful, often untapped asset: positive brand equity. This is the trust you’ve meticulously earned and the reputation you’ve built from delivering and meeting expectations. We believe positive brand equity is the most potent foundation for profitability.
But how do you create and/or convert positive brand equity into measurable results? That’s where a Fractional CMO provides critical, high-level leadership. Instead of proposing a costly reset, our approach as your Fractional CMO is to convert what is working…or create something that does.
From this foundation, we develop strategies that put your positive brand equity to work. We work together to create impactful outcomes that function without another “heavy lift.”
The goal of a strategic fractional leader is to ensure your investment yields returns and your hard-won brand equity becomes your most powerful driver of future success. And yes, we can also correct negative brand equity…some of the time.
Brand Equity is Where we Start.
As you know, it’s not just your colors, your tagline, or how often you show up online. It’s the work that you love and the world around you benefits from your passion and desire to serve.
As your fractional, I want to see your work become new verticals and PROFITABLE revenue streams. (Just call me weird.)
When you have brand equity:
-
People know what you stand for.
-
They trust your voice in the marketplace.
-
They’re already listening when you speak—and buying when you offer.
You’ve earned that equity. Let’s do something profitable with it.
As your Fractional CMO (CBO or CGO) I will leverage your positive brand equity and convert it into to peak profitability by implementing both traditional as well as non-traditional brand and marketing strategies.
Brand Development "Micro CMO"
Standalone development of your foundation for communications, operations and leadership.If you’ve been selling for a while, showing up online, doing all the “right” things—and it still feels like people don’t get it… you don’t need another Canva template. You need clarity. Brand clarity. Audience clarity. Offer clarity. Clarity that finally makes the pieces fit—and the money make sense.
This is foundational brand development. No aesthetics. No fluff. Just the kind of alignment that makes your message unmistakable and your work unforgettable.
This is for founders, leaders, and teams who are tired of blending in. Who are tired of getting skipped over. Who want to build something that makes sense on the inside and outside. If that’s you, let’s build your business the right way…on a strong foundation.
Frax Guide™ Program
Continuous strategy and accountability for the visionary who leads daily and needs expert support to stay focused and profitable.For founders and leaders who need consistent executive-level strategy, not more “doing.” Frax Guide™ gives you direct access to our leadership brain and to The College of Empowerment’s proprietary learning systems and resources. It’s where your ideas meet experienced strategy—without the heavy lift.
- DELIVERABLES:
- Bi-monthly 50-minute strategic session focused on growth, operations, or brand alignment
- Ongoing coaching and advisory access between sessions
- Access to select resources, frameworks, and courses that enhance your leadership development
- Email/Slack/Voxer touchpoints for quick-response guidance
- Quarterly review of progress and priorities
- *=Starts at
Frax Leader™ Program
A clear, measurable roadmap that converts brand equity into systems and profitability. Includes limited creative development.For founders ready to do big and win BIGGER. Frax Leader™ bridges vision and execution by developing both your brand strategy and a data-driven leadership plan that focuses on profitability and measurable organizational outcomes.
DELIVERABLES
- Full brand development strategy (positioning, offers, audience alignment)
- Creative development (limited)
- Data-driven leadership plan emphasizing operations, team outcomes, and profitability
- Comprehensive diagnostics using your existing metrics, processes, and equity
- 1:1 strategy and buildout sessions (bi-weekly for six (6) months.
- Slack/Voxer support between sessions
- Additional deliverables start at $997/per
Frax Suite™ Program
Supporting founders with sustainable, profit-focused infrastructure designed for growth, revenue and positive brand equity.- For organizations requiring hands-on consulting and strategic leadership integration. Frax Suite™ is our highest-level engagement—delivering bespoke fractional solutions that align brand, leadership, learning systems, and operations for measurable organizational and financial transformation.
- DELIVERABLES
- Comprehensive brand + business audit (equity, operations, systems)
- Creative development team built or trained
- Executive-level management consulting across marketing, leadership, and infrastructure
- Custom learning system or thought-leadership platform built and implemented
- Onsite or virtual team alignment sessions
- Continuous strategic oversight and advisory for six months
- Reporting, metrics tracking, and executive summaries
BOOK YOUR STRATEGY CALL
WE HAVE OTHER OPTIONS...
DID YOU KNOW: Companies investing in employee development report 11% greater profitability and founders who learn do everything better. As a growth flywheel for founders and leaders, we not only offer Fractional CMO services, but also learning and coaching options.
