MEET YOUR NEW FRACTIONAL CMO
Most Founders Don't Get Support. Not Because They Can't Afford It.Congratulations! You’ve done it. The reputation, the results, the people who believe in you, that’s not in question.
What’s missing is someone leading the next part with you so it doesn’t all rest on your shoulders. That’s what I do as your Fractional CMO: lead your growth through the brand and marketing work. My approach is pragmatic, strategic, energetic, and spiritual, designed so you can keep doing the work only you do well. Do not feel guilty about wanting or needing support. The most successful founders know that it’s necessary and well deserved.
WARNING: NO “COOKIE CUTTERS” HERE…
As you know, brand is not just your colors, your tagline, or how often you show up online. It’s the work that you do in the world.
I’ve often said that I only know how to grow people and businesses. As your fractional, I lead as well as own the brand strategies and deliverables that grow your business and you as an owner and founder. All customized, all focused on creating and leveraging your positive brand equity without a cookie cutter system in sight. (I promise!)
Our founders are not only doing amazing work, but they are creating impact that reeks with positive brand equity that is often underutilized. When you have positive brand equity:
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People know what you stand for.
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They trust your voice in the marketplace.
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They’re already listening when you speak and buying when and what you offer.
You’ve earned that equity. Let’s use it to your competitive advantage and to gain some peace of mind.
As your Fractional CMO/GTM Lead I will align with the work you do in the world to create and convert your positive brand equity into growth by implementing brand and marketing strategies that impact the business profitably and the business owner powerfully.
Brand Development
Standalone development of your foundation for communications, operations and leadership. ("Micro CMO")If you’ve been selling for a while and it still feels like people don’t get it… you don’t need another Canva template, you need clarity. Clarity that finally makes the pieces fit—and the money make sense.
This is foundational brand development. No creative. This is data driven analysis to make your message unmistakable and you/your work unforgettable.
Frax Guide™ Program
Continuous strategy and accountability for the founder who leads daily and needs expert support to stay focused and profitable.For founders and leaders who need consistent executive-level strategy, not more “doing.” Frax Guide™ gives you direct access to our leadership brain and to The College of Empowerment’s proprietary learning systems and resources. It’s where your ideas meet experienced strategy—without the heavy lift.
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Frax Leader™ Program
Fractional CMO/GTM services that bring leadership needed to grow and to eventually scale with care for the founder.For founders ready to do big and win BIGGER. Frax Leader™ bridges vision and execution by developing both your brand strategy and a data-driven leadership plan that focuses on profitability and measurable organizational outcomes. Additional deliverables beyond the scope of fractional engagement are $997/per.
Frax Suite™ Program
Lean founders with small teams start here for fractional leadership, culture and growth strategies that result in personal and organizational wins.- For organizations requiring hands-on consulting and strategic leadership integration. Frax Suite™ is our highest-level engagement—delivering bespoke fractional solutions that align brand, leadership, learning systems, and operations for measurable organizational and financial transformation.
LET'S CONNECT! BOOK YOUR STRATEGY CALL. (NO PITCH.)
WE HAVE OTHER OPTIONS...
DID YOU KNOW: Companies investing in employee development report 11% greater profitability and founders who learn do everything better. As a growth flywheel for founders and leaders, we not only offer Fractional CMO services, but also learning and coaching options.
